Any given destination, regardless of the size or budget has a story (or many) to tell, waiting for just the right communications team to help share it with the world. That’s what the Laurie Rowe Communications philosophy is all about.
Our team is committed to creating quality programs and services that produce tremendous results at reasonable costs. LRC is an industry leader in innovation with unique processes and tools, offering packaged services with set goals, deliverables and timelines for an all-inclusive price. Whether conceptualizing and implementing public relations campaigns for destinations or special events through a strong mix of traditional print articles, digital publications, blogs and social media channels, or a new product launch, LRC’s PR expertise brings in the results.
Years of experience and knowledge are the foundation for a true media relations program. Differing from a PR campaign, media relations is the relationship one has with journalists, knowing their areas of interest, current publications and outlets and how best to communicate with them, serving as a media liaison. LRC’s media relations team also conceptualizes, plans and executes press trips and media visits, working with destinations to determine the most compelling itineraries to garner the highest results from hosting thoroughly vetted, qualified and targeted members of the media.
At LRC, we become a senior-level extension of your staff.