Any given destination, regardless of the size or budget has a story (or many) to tell, waiting for just the right communications team to help share it with the world. That’s what the Laurie Rowe Communications philosophy is all about.
Authenticity. Off the beaten path. Sharing memories. Nostalgia. Multi-generational travel. Today’s traveler craves stories that highlight these themes and LRC knows how to reach the media to tell these stories.
Our team is committed to creating quality programs and services that produce tremendous results at reasonable costs. Whether it’s generating public relations and promotions for festivals and events or creating multi-use pieces that will stand the test of time, LRC can act as a senior-level extension of your staff.
When it comes to press trips and media relations, LRC works in conjunction with destinations to determine the most compelling itineraries in order to garner the highest results from hosting thoroughly vetted, qualified and targeted members of the media. Our seasoned team of professionals utilizes expert writing skills to craft compelling descriptions of the program and experiences offered to solicit the most-qualified media.
We work with new employees to help them navigate through the initial learning phase, yet we can also assist a seasoned in-house communications team by carrying and by pairing writers with destinations to tell a unique story.