LRC emphasizes PR and media relations because we know working with the travel media is one of the most powerful tools you can use, for a very small investment, to bring awareness to your destination. We pack a powerful punch by coupling a proven media relations strategy with our philosophy that most destinations, even those with limited budgets, have unlimited treasures. LRC’s expert PR services and long-standing relationships with key media players mean our media relations are second to none, equaling results for you. Our core services and areas of expertise include:
Press kits, professionally-written content and profile sheets: All press kit materials are written in print and digital formats. Content and press releases are written in a short, succinct messaging format that’s easy for the media to cut and paste, increasing chances of publication. Customized profile sheets help you target niche markets like the reunion, faith-based groups, student and youth travel and sports markets. Take a look at some of the digital press kits created by LRC.
Press trips/media visits: The traditional way of conducting group press trips is no longer as effective as it once was. LRC can help you navigate through these changing times and create quality, affordable media visits) that are a win for both the destination and the journalist. Behind the scenes, LRC’s extensive distribution network utilizes mega research tools that otherwise might not be affordable or accessible to some destinations and tourism venues in order to seek out and vet media outlets and credentialed journalists.
Social and new media consulting: Can’t find the time to create a strategy for messaging, much less engage an online audience on Facebook, Twitter, YouTube, Pinterest or blogs? You’ll look like you have a staff of 20 when LRC does it for you. We partner with creative web and graphic designers, research experts and technical gurus to bring an experienced team to work for you on an affordable per project basis.