The best way for any journalist to understand your destination is through first-hand experience. Many are committed to only writing about destinations or events they have actually visited or seen. Thus, press trips or media visits are key components to a successful media relations strategy. The great news: one story can generate interest in your destination or attraction for many years. The even better news? Once they have visited, these hard-working journalists will often keep you as a trusted resource and continue writing about your destination for years to come.
Let LRC put to work decades of press trip and media visit planning experience to help you determine a winning solution for both your destination and the journalists who can help tell your story. Our history and results have proven that hosting smaller groups or individual journalists is affordable—even for destinations with a very small budget—and allows you to cater to the exact interests of writers, increasing the likelihood of article placements. Have a writer who is addicted to gardens? Whip up a tour of your finest flora. Hosting a journalist who can’t get enough of the outdoors? Show him your best trails and waterfalls, canoe and fishing experiences. Then, sit back and watch as the magic happens.
Press trips and media visits are ever-evolving with LRC clients. Below is a sampling of destinations that have programs in place to host journalists. LRC press trips, as a rule, consist of individual media visits or small groups, maybe up to 4 or 5 journalists at a time.
To get the most current opportunities available, contact Ruth Sykes, Director of Media Relations.
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Current press trips and media visits available for journalists: